SureMail Submissions Marked as Spam

If emails sent through SureMail are landing in the recipient’s junk or spam folder, follow these troubleshooting steps to identify and resolve the issue.

1. Check Sender Reputation and Domain Authentication

• Ensure that your domain has proper SPF, DKIM, and DMARC records set up.
• Use online tools like MXToolBox or Mail Tester to verify your domain authentication.
• If emails are sent from a shared hosting environment, consider using a dedicated SMTP provider for better deliverability.

2. Verify SMTP Settings in SureMail

• Ensure that the SMTP settings are correctly configured in SureMail.
• Check if SSL/TLS encryption is enabled and matches your provider’s requirements.

3. Check Email Content and Formatting

• Avoid spam-triggering words such as free, buy now, limited time offer.
• Ensure that your email contains both plain text and HTML versions.
• Avoid excessive use of images, links, or capital letters.
• Use a professional sender name and email address.

4. Monitor Blacklist Status

• Check if your domain or IP address is blacklisted using services like Blacklist Check.
• If blacklisted, follow the removal process outlined by the specific blacklist provider.

5. Review User Engagement and Sending Patterns

• Ensure that recipients have opted in to receive your emails.
• Encourage recipients to whitelist your email address.
• Avoid sending bulk emails from a personal or shared email address.

6. Test Email Deliverability

• Send test emails to different email providers (Gmail, Outlook, Yahoo, etc.) and check spam scores.
• Adjust email formatting, subject lines, and sender details based on test results.

7. Use a Reliable SMTP Provider

• If your current SMTP server has deliverability issues, consider switching to a trusted SMTP provider like:
  • Postmark (best for transactional emails)
  • SendGrid
  • Amazon SES
  • Mailgun

8. Check Email Logs for Errors

• Review SureMail’s email logs for errors or rejections.
• Check SMTP response codes (e.g., 550 errors indicate spam filtering issues).

9. Consult with Your Hosting Provider

• Some hosting providers impose email sending limits or have spam filters that could affect deliverability.
• Contact your hosting provider for additional SMTP configurations or relay options.

10. Encourage Recipients to Mark Emails as “Not Spam”

• Ask recipients to move emails from the spam/junk folder to the inbox and mark them as “Not Spam”.
• This helps improve email reputation over time.

By following these steps, you can improve the chances of SureMail emails reaching the recipient’s inbox instead of their junk mail folder.